economypromЭкономика промышленности / Russian Journal of Industrial EconomicsRussian Journal of Industrial Economics2072-16332413-662XMISIS10.17073/2072-1633-2022-2-226-233economyprom-1010Research ArticleЭкономика предприятийBusiness economicsСравнительный анализ стратегий китайских компаний в цифровой экономикеComparative analysis of strategies of Chinese companies in the digital economyhttps://orcid.org/0000-0002-3741-3031НовиковаИ. В.NovikovaI. V.

Новикова Ирина Викторовна – д-р экон. наук, профессор, профессор кафедры экономической и финансовой стратегии, Московская школа экономики

119234, Москва, Ленинские Горы, д. 1, стр. 61

Irina V. Novikova – Dr.Sci. (Econ.), Professor, Economic and Financial Strategy Department at Moscow School of Economics

1-61 Leninskie Gory, Moscow 119234 

novikovaiv5@gmail.comСеКуньчаоXieKunchao

аспирант факультета Высшей школы делового администрирования, Московская школа экономики

119234, Москва, Ленинские Горы, д. 1, стр. 61

Kunchao Xie – Postgraduate Student, Graduate School of Business Administration Department at Moscow School of Economics

1-61 Leninskie Gory, Moscow 119234

1253379990@qq.comМосковский государственный университет имени М.В. ЛомоносоваРоссияLomonosov Moscow State UniversityRussian Federation202208062022152226233Copyright © Новикова И.В., Се К., 20222022Новикова И.В., Се К.Novikova I.V., Xie K.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://ecoprom.misis.ru/jour/article/view/1010

С развитием науки и техники мир переживает стремительную цифровую трансформацию, развиваются новые технологии и бизнес-модели, информационные технологии и традиционные отрасли расширяют степень интеграции и вовлеченности, а экономика и общество различных стран все дальше входят в новую эпоху информационных технологий. Общий масштаб мировой цифровой экономики продолжает расти, доля электронной экономики увеличивается, но для различных регионов развитие цифровой экономики неравномерно, что и обусловливает проблему ее применения. Уровень развития интернет-экономики тесно связан с общим уровнем экономического развития. В странах с развитой экономикой общий уровень развития цифровой экономики выше. Она вступила в стадию высокой оцифровки, и крупнейшие мировые интернет-компании и высокотехнологичные компании также сильно сконцентрированы в этих странах и регионах. В статье представлены результаты сравнительного анализа стратегий китайских компаний в области цифровой экономики. Исследование основано на теории стратегии и методологии стратегирования профессора В.Л. Квинта. Значительное внимание уделено текущему состоянию и прогнозам цифровизации китайской экономики, связи цифровых преобразований с ростом потребности населения в усовершенствовании технологий, упрощающих их жизнедеятельность. На основании данных статистики определены преимущества и недостатки существующих цифровых технологий, рассмотрены примеры их интеграции с промышленным сектором. Анализируя стратегии крупнейших цифровых кампаний, выявлена динамика использования разработанных ими приложений для граждан. Таким образом, в статье подчеркнута значимость и стремительность распространения цифровых технологий, а также необходимость государств в усилении заинтересованных в их развитии и создания необходимых условий для этого.

With the progress of science and technology, the world is experiencing rapid digital transformation, new technologies and new business models are developing, digital technology and traditional industries are expanding their integration and involvement levels, and the economies and societies of various countries are increasingly entering the digital age. The overall scale of the world’s digital economy continues to grow, and the proportion of the digital economy is increasing, but the development between regions is uneven, and the problem of the digital divide is highlighted. The level of digital economic development is highly related to the overall level of economic development. The overall level of digital economy development in advanced economies is higher, the digital economy is larger, and the digital economy accounts for a higher proportion of the total domestic economy. It has entered a highly digitized stage, and the world’s major Internet companies and high-tech companies are also highly concentrated in these countries and regions. The article presents the results of a comparative analysis of the strategies of Chinese companies in the digital economy. The work was written in accordance with the strategy methodology of the Foreign Member of the Russian Academy of Sciences (Life-time), Dr.Sci. (Econ.), Professor Vladimir L. Kvint. The author pays considerable attention to the current state and forecasts of the digitalization of the Chinese economy, the connection between digital transformations and the growing need of the population to improve technologies that simplify their life. Based on statistical data, the author determines the advantages and disadvantages of existing digital technologies, states the deepening of their integration with the industrial sector. Analyzing the strategies of the largest digital campaigns, the author reveals the dynamics of the use of applications developed by them by citizens. In conclusion, a conclusion is made about the importance and rapid spread of digital technologies, as well as the need for states interested in their development to create conditions for the latter.

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The authors declare that there are no conflicts of interest present.