economypromЭкономика промышленности / Russian Journal of Industrial EconomicsRussian Journal of Industrial Economics2072-16332413-662XMISIS10.17073/2072-1633-2015-3-82-87economyprom-450Research ArticleФинансовый менеджментFinancial managementПроблемы инвестирования в интеллектуальную составляющую бизнесаThe problem of investment into the intellectual business componentУстиноваЛ. Н.UstinovaL. N.

ст. преп. каф. экспертизы и управления недвижимостью Республика Татарстан, 420043, г. Казань, ул. Зеленая, 1

Senior Teacher 1 Zelenaya Str., Kazan, Tatarstan 420043, Russia

buro.ustinova@mail.ruУстиновА. Э.UstinovA. E.

канд. экон. наук, доц. каф. общего менеджмента ИЭУФ Республика Татарстан, 420111, г. Казань, ул. Кремлевская, 18

Candidate of Economics Sciences, Associate Professor, 18 Kremlyovskaya Str., Kazan, Tatarstan 420111, Russia

phdustinov@mail.ruВирцевМ. Ю.VirtsevM. Yu.

канд. экон. наук, старший преподаватель каф. экспертизы и управления недвижимостью Республика Татарстан, 420043, г. Казань, ул. Зеленая, 1

Candidate of Economics Sciences Senior Teacher

Virtsev1979@mail.ruКазанский государственный архитектурно-строительный университетРоссияKazan State University of Architecture and Engineering (KSUAE)Russian FederationКазанский (Приволжский) государственный университетРоссияKazan Federal UniversityRussian FederationКазанский государственный архитектурно-строительный университетРоссияKazan State UniversityRussian Federation201507112015038287Copyright © Устинова Л.Н., Устинов А.Э., Вирцев М.Ю., 20152015Устинова Л.Н., Устинов А.Э., Вирцев М.Ю.Ustinova L.N., Ustinov A.E., Virtsev M.Y.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://ecoprom.misis.ru/jour/article/view/450

Современная практика бизнеса сформировала понимание интеллектуального ресурса как одного из важнейших в вопросе построения эффективной системы управления предприятием. Неоспорима также роль интеллектуального капитала как наиболее полно представляющего природу и механизмы использования человеческого ресурса в организации. На наш взгляд, на сегодняшний день высокую степень актуальности имеет вопрос эффективности инвестиционной деятельности при управлении интеллектуальным капиталом. Статья раскрывает специфику инвестиций в нематериальный актив предприятия, освещает основные проблемы инвестирования в данный вид актива, а также раскрываются ключевые причины низкого уровня развития интеллектуальной составляющей бизнеса.

The contemporary business practice has created the term of intellectual resource as one of the most important components when building up an effective management system. The intellectual capital plays also an important role representing the nature and the mechanism of human resource employment at an organization in the most spectacular way. The authors believed that the matter of investment activity efficiency becomes very actual in intellectual capital management.The article shows the specificity of investment into non-material assets of an enterprise, throws light upon principle investmen problems into non-matetrial assets, discloses key problems in the low level of the intellectual business component.

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The authors declare that there are no conflicts of interest present.