Marketing efficiency in banking: concept, trends, key indicators

M. A. Matveenko; V. V. Gerasimenko

Russian Journal of Industrial Economics
Ekonomika promyshlennosti

ISSN 2072-1633 (Print)
ISSN 2413-662X (Online)

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Matveenko M.A., Gerasimenko V.V. Marketing efficiency in banking: concept, trends, key indicators. Russian Journal of Industrial Economics. 2022;15(1):116-124. (In Russ.) https://doi.org/10.17073/2072-1633-2022-1-116-124

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2072-1633 (Print)
ISSN 2413-662X (Online)

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About the Authors

M. A. Matveenko
Lomonosov Moscow State University
Russian Federation

Maxim A. Matveenko - Postgraduate Student, Economic Faculty, Lomonosov Moscow State University' Moscow School of Economics.

1-61 Leninskie Gory, Moscow 119234.

V. V. Gerasimenko
Lomonosov Moscow State University
Russian Federation

Valentina V. Gerasimenko - Dr.Sci. (Econ.), Professor, Head of the Marketing Department, Economic Faculty, Lomonosov Moscow State University' Moscow School of Economics.

1-61 Leninskie Gory, Moscow 119234.

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Russian Journal of Industrial Economics

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