供引用:

马特维恩科 M.A., 格拉西门科 V.V. 营销效率：银行业的概念、趋势和关键指标. 工业经济. 2022;15(1):116-124. (In Russ.) https://doi.org/10.17073/2072-1633-2022-1-116-124

For citation:

Matveenko M.A., Gerasimenko V.V. Marketing efficiency in banking: concept, trends, key indicators. Russian Journal of Industrial Economics. 2022;15(1):116-124. (In Russ.) https://doi.org/10.17073/2072-1633-2022-1-116-124