Global trends of strategic motivation in high-tech industries

Studying global trends plays the key role in strategic management as it makes it possible to identify competitive advantages, reduces the risks and helps to determine the development trends in the long-term perspective. When establishing the strategic motivation system in a company, trend awareness encourages building an up-to-date and flexible incentive system. The purpose of the article is to identify and analyze global and national trends that affect establishing the strategic motivation system in accordance with the peculiar features of this system in high-tech industry organizations. As a result of the analysis conducted the author presents a list and a detailed description of global development trends affecting motivation that includes digitalization of workplaces and jobs, continuous learning, the predominance of “soft” skills over “hard” ones, obsolescence of some jobs and the emergence of new professions, gender equality, talent management in enterprises. The author has studied the impact of the trends on the strategic motivation system, the peculiar features of their manifestation and development in the conditions of the Russian economics with the emphasis on high-tech industries: microelectronics, aerospace engineering, pharmaceutical industry. The author also has concluded about complex interrelation of global and national trends both on the vertical hierarchical (global – national – sectorial) and horizontal hierarchical (the impact of trends on each other) levels, and about the applicability of the research results in establishing the strategic motivation system at the high-tech industry enterprises of the Russian Federation.

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