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QUALITATIVE METHOD OF CONTROL OVER BUSINESS REPUTATION OF THE COMPANY ON THE BASIS OF IMPROVED "INTERACTION MODELS WITH COMMUNITY"

https://doi.org/10.17073/2072-1633-2013-3-29-37

Abstract

A new qualitative method of managing the enterprise reputation based on the Model of cooperation with community is outlined. This method is suggested as one of the mechanisms that may be utilized by the Russian metals companies in their process of positively managing their reputation in the long-term.

About the Author

O. I. Kalinsky
НИТУ «МИСИС»
Russian Federation


References

1. URL: http://economy.polbu.ru/delovaja_reputatsija_firmy.htm (дата обращения: 10.06.2013).

2. URL:http://www.alcoa.com/sustainability/en/info_page/community_stakeholder.asp (дата обращения: 11.06.2013).

3. URL:http://www.alcoa.com/sustainability/en/info_page/community_stakeholder.asp (дата обращения: 26.06.2013).

4. URL:http://www.alcoa.com/global/en/news/news_detail.asp?pageID=20130228006315en&newsYear=2013 (дата обращения: 26.06.2013).

5. URL:http://www.alcoa.com/global/en/news/news_detail.asp?pageID=20120913006628en&newsYear=2012 (дата обращения: 26.06.2013).


Review

For citations:


Kalinsky O.I. QUALITATIVE METHOD OF CONTROL OVER BUSINESS REPUTATION OF THE COMPANY ON THE BASIS OF IMPROVED "INTERACTION MODELS WITH COMMUNITY". Russian Journal of Industrial Economics. 2013;(3):29-37. (In Russ.) https://doi.org/10.17073/2072-1633-2013-3-29-37

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ISSN 2072-1633 (Print)
ISSN 2413-662X (Online)