IMPROVEMENT OF SYSTEM OF PRICING ON ELECTRONIC SCRAP AT THE ENTERPRISE OF SECONDARY METALLURGY OF PRECIOUS METALS

For the enterprise of secondary metallurgy of the precious metals, not dominating in the market, the strategy of the pricing which is based on introduction  of the technological  scheme of complex differentiated extraction of valuable components from electronic scrap is offered. The assessment of economic efficiency of the scheme is given. Tendencies of change of economic indicators of the enterprise are analysed at increase in purchase prices and increase in volumes of processing of certain structures of scrap. It is established that introduction of offered technology and application of strategy of increase in purchase prices of raw materials as specific strategy for acquisition of necessary resources will give the chance to attract additional number of suppliers, to increase the volume of processing and will allow to increase economic efficiency of economic activity of the enterprise of secondary metallurgy.

It is shown that definition by the enterprise of the strategy in the oligopolistichesky  market is possible with use of game models of not cooperative behavior. The conflict  situation in the market of purchase of electronic  scrap is considered  as game on scrap purchase by the enterprises of secondary metallurgy. Optimum strategy of interaction of competitors  are as the solution of a problem of linear programming.  Offered rules of game models of not cooperative interaction and the competition represent the principles of realization of strategy of pricing on the basis of which implementation of long-term plans of the enterprise for improvement of an economic condition is possible.

strategy, pricing, game theory, secondary raw materials, electronic scrap, zero-sum game, oligopolistic market, the saddle point, the conflict situation, a situation of equilibrium

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