Strategic regulation and motivation for the exhibition and trade fair industry
https://doi.org/10.17073/2072-1633-2018-3-215-225
Abstract
The exhibition industry, despite its relative novelty, is actively developing and interacting with all sectors of the global and national economies. International exhibitions offer producers and exporters ways of developing new markets, displaying samples of goods, services and technologies. For the government, supporting exhibitors, both inside the country and internationally, has turned into one of the organizational forms of pursuing their most important economic interests. Due to the objective trends and in furtherance of national interests it has become necessary to develop a strategy for the development of the exhibition and trade fair industry, to determine its priorities with competitive advantages and to create integrated program/projectbased mechanisms for its implementation. A current trend in the development of the new industry consists in various forms and methods of its support at both the federal and regional levels. The issue of regulation and standardization of the exhibition industry, and training professional personnel has also been on the agenda. The fragmentary and discrete approach to creating standards for exhibition and fair activities should be replaced by comprehensive management. At the national level, it is also necessary to implement a systemic unified approach to financial motivation and compensation for costs of participation in exhibitions, and to use other support measures as aimed at both organizers of international exhibitions and exhibition facilities. The specified development trends of the brand-new exhibition and trade fair industry are being discussed in this paper.
About the Author
A. V. Sadovnichaya
JSC Expocentre
Russian Federation
Russian Federation
Deputy General Director
14 Krasnopresnenskaya nab ., Moscow 123100
References
1. UFI Global Exhibition Barometer (20th Edition). Available at: https://www.ufi.org/wp-content/uploads/2018/01/UFI_Global_Exhibition_Barometer_report20.pdf (accessed: 08.14.2018).
2. The World Association of the Exhibition Industry. Available at: https://www.ufi.org/
3. (accessed: 08.14.2018). (In Russ.)
4. ResearchAndMarkets .com «Global Exhibition Market – Analysis By Value, By Rented Space, By Region, By Country (2018 Edition): Forecast to 2023 – By Region (North America, Europe, APAC), By Country (US, Canada, UK, Germany, France, Italy, China, India, Japan, South Korea)». Available at: https://www.researchandmarkets.com/research/ffsntt/global_exhibition?w=12 (accessed: 08.14.2018).
5. Global Exhibitions Market Outlook and Forecasts 2018–2023 – Increased Budget Allocations for Brand Experiences. Available at: https://www.prnewswire.com/news-releases/global-exhibitionsmarket-outlook-and-forecasts-2018-2023---increasedbudget-allocations-for-brand-experiences-300589603.html (accessed: 08.14.2018).
6. CEIR Announces 2018 First Quarter Index Results. Available at: http://www.ceir.org/ceirannounces-2018-first-quarter-index-results (accessed: 08.14.2018).
7. Shaw Allen . CEIR Index Overview. Available at: http://www.ceir.org/sites/default/files/Shaw_091417.pdf (accessed: 08.14.2018).
8. Bussiness in brief. Available at: http://m.english.vietnamnet.vn/fms/business/197760/businessin-brief-23-3.html (accessed: 08 .14 .2018).
9. Fetal Dopplers – Global market outlook (2017– 2023). Available at: http://www.360marketupdates.com/fetal-dopplers-global-market-outlook-2017-2023--11407004 (accessed: 08.14.2018).
10. Exhibition and Event Association of Australasia Welcomes $12 Million Federal Funding Boost for Business Events. Available at: http://www.exhibitoronline.com/news/article.asp?ID=18012 (accessed: 08.14.2018).
11. Exhibition leaders: RUEF survey 2012–2017. Available at: https://www.event-live.ru/articles/tsifry-ifakty/tsifry-i-fakty_586.html (accessed: 08.14.2018). (In Russ.)
12. World Map of Exhibition Venues 2017 Edition. Available at: https://www.ufi.org/wp-content/uploads/2018/06/UFI_World_Map_of_Venues_2017_revJune18.pdf (accessed: 08.14.2018).
13. Exhibitions, shows, fairs and conventions – Measurement procedures for statistical purposes. Available at: https://standards.globalspec.com/std/1149741/bsibs-iso-25639-2 (accessed: 08.14.2018).
14. New ISO 20121 standard for sustainable events management. Available at: https://www.iso.org/news/2012/06/Ref1598.html (accessed: 08.14.2018).
15. Standards and regulations: how can standards work alongside policies and regulations? Workshop, 7 February 2013. BIS Conference Centre, London . Available at: https://www.bsigroup.com/LocalFiles/en-GB/about-bsi/NSB/BSI-policy-report-standardsand-regulations-lr-UK-EN.pdf (accessed: 08.14.2018).
16. Association of the German Trade Fair Industry&. Available at: http://www.auma.de/en/seiten/default.aspx (accessed: 14.08.2018).
17. Russian Union of Exhibitions and Fairs. Available at: http://www uefexpo.ru/ (accessed: 08 .14 .2018). (In Russ.)
18. Sign of the RUEF. Available at: http://www.uefexpo.ru/?id=39091 (accessed: 08.14.2018). (In Russ.)
19. Rosstandard. Available at: https://www.gost.ru/portal/gost/ (accessed: 08.14.2018). (In Russ.)
20. The national standard «Activities of the exhibition and fair. Terms and definitions». Available at: http://www.uefexpo.ru/?id=60918 (accessed: 08.14.2018). (In Russ.)
21. Interstate Standard GOST 32608-2014 «The activity of exhibition and fair. Terms and Definitions». Available at: http://docs.cntd.ru/document/1200111315 (accessed: 08.14.2018). (In Russ.)
22. National Congress Bureau (NCB). Available at: http://russiacb.com/ (accessed: 08.14.2018). (In Russ.)
23. Roskachestvo. Available at: https://roskachestvo.gov.ru/ (accessed: 08.14.2018). (In Russ.)
24. Chamber of Commerce and Industry of the Russian Federation (CCI of Russia). Available at: https://tpprf.ru/en/ (accessed: 08.14.2018). (In Russ.)
25. UFI on improving training for the Russian exhibition industry. Available at: http://www.expocentr.ru/en/news/index.php?id4=10422 (accessed: 08.14.2018). (In Russ.)
26. Venue Management Association. Available at: https://vma.org.au/ (accessed: 08.14.2018).
27. Professional standards «Specialist in exhibition activities in the field of trade and industrial exhibitions» approved by the order of the Ministry of Labor and Social Protection of the Russian Federation No. 612N of 09.11.2016. Available at: http://www.consultant.ru/document/cons_doc_LAW_207783/5305f23c85ec6edc5e8601ba67735b9918b1df76/ (accessed: 08.14.2018). (In Russ.)
28. Professional standard for exhibition activities is adopted, ahead – the preparation of training programs. Available at: https://tpprf.ru/en/exhibition_activity/legal_acts/news/171912/ (accessed: 08.14.2018). (In Russ.)
29. Action plan for the implementation of the «Concept of the development of exhibition and fair and congress activities in the Russian Federation» No. 1273-r of 10.07.2014. Available at: https://bazanpa.ru/pravitelstvo-rf-rasporiazhenie-n1273-rot10072014-h2325451/plan/ (accessed: 08.14.2018). (In Russ .)
30. Law on exhibitions: to be or not to be? Expo Sheet = Ekspo Vedomosti. 2016. No. 1. P. 4. (In Russ.)
31. To development of exhibitions – the state priority. Expo Sheet = Ekspo Vedomosti. 2016. No. 1. P. 2. (In Russ.)
32. Results of the educational seminar on the training of industry professionals. Available at: http://www.uefexpo.ru/?id=80033 (accessed: 08.14.2018). (In Russ.)
33. Decree of the Government of the Russian Federation of 14 April 2016. No. 678-r «On Amendments to the Order of the Government of the Russian Federation of July 10, 2014 No. 1273-r»). Available at: http://www. consultant.ru/document/cons_doc_LAW_196851/f62ee45faefd8e2a11d6d88941ac66824f848bc2/ (accessed: 08.14.2018). (In Russ.)
34. SACE, SIMEST and AEFI in the forefront of the internationalization of Italian exhibitions. Available at: https://expoclub.ru/press/40276/ (accessed: 08.14.2018). (In Russ .)
35. Small business in Moscow will be able to compensate up to 50% of costs for participation in exhibitions. Available at: http://tass.ru/msp/5133439 (accessed: 08.14.2018). (In Russ.)
36. Patronage of the Chamber of Commerce and Industry of the Russian Federation. Available at: https://tpprf.ru/en/exhibition_activity/patronage/ (accessed: 08.14.2018). (In Russ.)
37. Decree of the Government of Moscow of March 28, 2017 No. 120-PP «On approval of the rules of land use and development of the city of Moscow». Available at: http://www.consultant.ru/cons/cgi/online.cgi?req=doc&base=MLAW&n=186504#03212162158530367 (accessed: 08.14.2018). (In Russ.)
38. Official site of Russian Export Center. Available at: https://www.exportcenter.ru (accessed: 08.14.2018). (In Russ.)
39. «Made in Russia». Available at: https://madeinrussia.ru/en (accessed: 08.14.2018). (In Russ.)
40. «Made in Moscow». Available at: http://www.moscowcvb.org/about/press/news.php?ID=7982& (accessed: 08.14.2018). (In Russ.)
41. Exhibition brand of the Russian capital. Available at: http://www.moscowcvb.org/made-in-moscow/about.php (accessed: 08.14.2018). (In Russ.)
42. Decree No. 488 of the Government of the Russian Federation of April 24, 2017 «On approval of the rules for granting subsidies to the Russian Export Center from the federal budget to finance part of the costs associated with promoting high-tech, innovative and other products and services to foreign markets». Available at: https://government.consultant.ru/documents/3717413 (accessed: 08.14.2018). (In Russ.)
43. List of key congress and exhibition events and business missions in 2017–2018. Available at: https://www.exportcenter.ru/company/documents/Perenumber20keybounds20congress-exhibitions20events.pdf (accessed: 08.14.2018). (In Russ.)
44. Forum of companies of the exhibition industry 5pExpo. Available at: http://www.5p-expo.com (accessed: 08.14.2018). (In Russ.)
45. An interdepartmental working group on congress and exhibition activities has been set up at the REC. Available at: https://www.exportcenter.ru/press_center/news/v-rets-sozdana-mezhvedomstvennayarabochaya-gruppa-po-kongressno-vystavochnoydeyatelnosti/ (accessed: 08 .14 .2018). (In Russ.)
Review
For citations:
Sadovnichaya A.V. Strategic regulation and motivation for the exhibition and trade fair industry. Russian Journal of Industrial Economics. 2018;11(3):215-225. (In Russ.) https://doi.org/10.17073/2072-1633-2018-3-215-225
Views:
1105
Email this article 