Strategic priorities of developing a communication strategy for a tourist brand

I. Z. Chkhotua; A. S. Khvorostyanaya

Russian Journal of Industrial Economics
Ekonomika promyshlennosti

ISSN 2072-1633 (Print)
ISSN 2413-662X (Online)

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Chkhotua I.Z., Khvorostyanaya A.S. Strategic priorities of developing a communication strategy for a tourist brand. Russian Journal of Industrial Economics. 2021;14(2):172-183. (In Russ.) https://doi.org/10.17073/2072-1633-2021-2-172-183

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2072-1633 (Print)
ISSN 2413-662X (Online)

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About the Authors

I. Z. Chkhotua
Moscow School of Economics, Lomonosov Moscow State University
Russian Federation

Ilona Z. Chkhotua – Ph.D (Econ.), Associated Professor, Economic and Financial Strategy Department,

1-61 Leninskie Gory, Moscow 119234

A. S. Khvorostyanaya
Moscow School of Economics, Lomonosov Moscow State University; Center for Strategic Studies, Institute of Mathematical Research of Complex Systems, Lomonosov Moscow State University
Russian Federation

Anna S. Khvorostyanaya – Ph.D (Econ.), Lecturer, Economic and Financial Strategy Department, Lomonosov Moscow S.U, MSE; Leading Researcher at the Center for Strategic Studies, Lomonosov MSU, IMRCS.

1-61 Leninskie Gory, Moscow 119234; 1-46 Leninskie Gory, Moscow119234

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Russian Journal of Industrial Economics

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